Tencel India

Brand Launch Campaign // Social Media Strategy & Content // Event Marketing

Tencel was launching its brand in the Indian market back in 2018. Extending their global brand campaign, we worked on establishing the brand identity by giving it an Indian twist. We worked towards three objectives viz. Educate, Engage, and Elevate the customers to build brand awareness and loyalty with a soft launch on Instagram. 

In the next three months, Tencel planned to launch the brand by collaborating with one of India's most successful fashion designers, Anita Dongre at the Lakme Fashion Week, Mumbai. My team strategized, orchestrated, and facilitated the digital launch campaign end-to-end. 

• In just two days, we garnered 1600+ organic followers on Instagram.

• The brand team was extremely satisfied with our team's efforts and the campaign’s performance.