Swan Energy Ltd.

LinkedIn Marketing // Brand Amplification

LinkedIn Growth Metrics

• Developed Swan Group's LinkedIn Brand Identity in April 2021 (Brand Pitch + SEO Research + Content Strategy)

• Positioned the page using #SwanGroup as Executive Office with subsidiary pages corresponding to #SwanLNG, #SwanTextiles, and #SwanRealty.

• Gained 670 organic followers in 8 months (May 21 - Dec 21) with zero ad spends.

• Identified three content formats that their audience favors more and is more responsive towards.

• Achieved the highest CTR in Dec 2021 at 15.56% which is more than double the previous record high of 6.93% in Nov 2021.

• Delivered high-engagement posts organically with 100+ reactions (Dec'21), 70+ reactions (Nov'21), 60+ reactions (Apr'21), 50+ reactions (Aug'21) and (Aug'21), and 40+ reactions (Jun'21).

• Achieved the highest Total Engagement of 1752 impressions in the month of Dec'21, all through organic activities.