OnIndus

Website Content Strategy // Lead Generation // LinkedIn Marketing // Event Promotions

Website Redevelopment

OnIndus was facing low website traffic and zero clicks on their blogs and internal pages. They wanted to refresh the website with new content that is geared toward lead generation. 

I helped create a website content strategy with a user-focused wireframe layout for the homepage, service pages, technology partner pages, and a conversion-led landing page with fresh content assets delivered every month that were linked to various internal pages. 

• The content strategy pulled the audience from social media, blog articles, marketing emails, event collaterals, and case studies directly to the website which prompted all visitors to fill up the contact form. 

• We were able to increase the website traffic from 419 monthly visitors in Nov'22 to 650+ in Dec'22, and now clocking in at around 900+ in Feb'23.

• We went from 0 qualified leads from the website in Nov'22 to 3 qualified leads in Dec'22, and now clocking in at 6 qualified leads in Feb'23.