Gleam Edu Services

Content Marketing // Brand Marketing // Event Marketing // Social Media Campaign

When I was heading marketing & communications at Gleam Edu Services, I got a chance to manage a team of 6 education consultants and grow the brand's outreach in select Indian geographies. 

• We created an edu-fair brand ‘Gleam Springboard’ and set up event marketing operations across social media and outdoor channels in regions across NE India. We also launched two geo-tagged social media ad campaigns targeting engineering and medical college aspirants. 

• We developed a psychometric test 'Gleam Advisor' to help students identify which career streams suit their personality traits and career interests. I came up with the concept, carried out the background research by consulting with qualified student counselors, and managed end-to-end project execution.