2baconil

Indian Digital Marketing Award - Best Innovation In Mobile Marketing (Gold) // Brand Equity Shark Award - Best Use of Mobile (Bronze) // Goafest 2019 Nominee

#12WeeksNot12Months

There are approximately 120 million smokers in India who amount to 12% of all the smokers in the world. As per consumer insights, we found that many smokers take a new year's resolution to quit smoking at the beginning of every year. But most of them fail to stick to their resolution and go back to smoking within a few months. As India’s first manufacturer of transdermal nicotine patches, 2baconil wanted to help smokers complete their new year's resolution by introducing them to 2baconil patches.

We launched #12WeeksNot12Months – India’s first mobile lung capacity test. The platform asked users to blow into the microphone while an algorithm measured the intensity of the blow to calculate the lung capacity of users and suggested the right 2baconil patch therapy based on their results.

• 5 million+ social media impressions

• Over 5 lakh consolidated views on all channels

• 1 lakh+ clicks were generated over just 6 days

• Over 21,600+ people took the test